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Ruth Artmonsky's background is in statistical and occupational psychology. After taking a degree in economics and social work, Artmonsky began her career assisting a psychologist in Wandsworth Prison. She took a second degree in psychology while working at the National Institute of Industrial Psychology and then set up a careers and testing service for further education colleges in London for the G.L.C. In 1977 she helped to found Saville and Holdsworth Limited, a consultancy that developed psychometric tests for business. They started in a spare room and a garage, became a roaring success and went on to open offices around the world. 'It's really helped being a psychologist,' she says, 'because although I wasn't a lunatic fringe psychologist or a therapist, I'm interested in the human angle of advertising.'

To date she has written 33 books, edited 9 books of quotations and 4 books on careers.